Bracknell is located just 34 miles from London and was originally a market town established in the 17th century. Today it has a population of 77,000 and is benefiting from a multi-million pound redevelopment within the town centre. As a result of the extensive redevelopment in the town, the number of property investment opportunities is continually growing!

The town is home to many blue chip companies such as Panasonic, Fujitsu (formerly ICL), Dell, Hewlett-Packard, Brocade Communications Systems, Siemens (originally Nixdorf), Riverbed, Honeywell, Cable and Wireless, Intercall, Broadcom, Avnet Technology Solutions, Novell and WorkForce Software. The high level of employment opportunities caused by these businesses create strong demand from both home owners and tenants.

As demand for properties within the area is so high, there has been a number of new build developments such as The Parks, Jennets Park and the newer Woodhurst Park and together these developments will generate an additional 2,000 plus units.

Bracknell is also renowned for its excellent transport links offering access to London via the M3 and M4 and the mainline train station offers access into London Waterloo in just 1 hour. Bracknell also offers easy access to 2 of the UK’s major airports, with Heathrow being approximately 25 minutes away and London Gatwick approximately only 45 minutes.

Area Guide:

Bracknell is split into a number of different areas, which were mainly constructed in the 1950s-1960s. There has been two established new build developments that have been built in the last 10 years and a further three developments currently in the process of being built. The town centre hosts the train station and the central shopping centre Princess Square. Bracknell also has a college and a number of secondary schools located within the central area.

The regeneration will cost in the region of £300 million will comprise 580,000 sq ft of new retail and leisure space, supported by a 1,300-space multi-storey car park and landscaped public spaces. High street brands such as M&S, Fenwick, H&M, Primark, Nandos, Zizzi, Wagamama and Cineworld will be part of the new complex. The idea is to make Bracknell not only known for its transport links and business parks, but also to attract residents to enjoy a high level of social well-being.

Property Case Study for Investing in Bracknell


Neighbouring Towns Include:

• Reading - 11 miles
• Winnersh - 6.6 miles
• Camberley - 9 miles
• Crowthorne - 4.5 miles
• Wokingham - 4 miles
• Ascot - 4 miles



Investment Strategies that Work and Why:

Buy to Let:

Bracknell still offers value for money when it comes to purchase price, in comparison to some of its neighboring towns, Bracknell is competitively priced. The rents are also in line with what you would achieve in similar local towns, which results in Bracknell properties securing healthy yields. One and two bedroom flats can be secured for in the region of £170,000-£210,000 respectively and they will rent for £850 and £1,000pcm.

House of Multiple Occupancy:

A number of three and four bedroom 1970’s houses exist in Bracknell which can easily be converted into five and six bedroom lets. These houses also have kitchen dining rooms, which give them the perfect communal space for tenants. Cash flow of £1,000 can be secured with yields of 12% plus and ROI of near to 20% can be achieved.


Resale values are strong due to demand, so this justifies a premium price being achieved on the resale. The regeneration of the town centre is also contributing to significant capital growth and the resale market is strong which provides different clientele groups to target; everyone from a young professional to families are attracted to Bracknell for the variety of the reasons we have already highlighted, including schools, transport links and the strong levels of employment.

The Increasing Value of Property in Bracknell

The property market in Bracknell has performed extremely well in recent years. The first table shows the change in value for all types of property.

In the second table, we show the change in value of solely flats. These tables illustrate just how lucrative property in Bracknell is and shows how much it has increased in value over the past two decades.

On average, property in Bracknell has increased by 284% since 1994.

The Average Value of all Property Types in Bracknell

Time of Property Value Property Value Percentage Change to Current Value
Current average property selling price (2015) £339,785 N/A
12 months ago £325,768 4.30%
5 years ago £281,416 20.74%
10 years ago £247,766 37.14%
20 years ago £88,372 284.49%

*Data extracted from Area Guide*

The Average Value of Flats in Bracknell

Time of Property Value Flat Value Percentage Change to Current Value
Current average flat selling price (2015) £200,262 N/A
12 months ago £189,501 5.68%
5 years ago £167,157 19.80%
10 years ago £149,388 34.05%
20 years ago £54,062 270.43%

*Data extracted from Area Guide*

Additional Reasons for Investing in Bracknell

 Transport Links:

  • M4 access
  • BRACKNELLM3 access
  • Bracknell Mainline Station


  • Princess Square
  • Peel Centre Retail Park


  • Bracknell Sports centre
  • Coral Reef Waterworld
  • The Look Out Discovery Centre
  • South Hill Park Arts centre
  • John Nike Leisureresport Complex -
    ice rink and dry ski slope
  • Bracknell Rugby Club

Business Parks:

  • Arlington Square
  • Amen Corner Business Park
  • Southern Industrial Estate
  • Western Industrial Estate

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